Burger King India
Deploying intelligent infrastructure and creative assets across the Burger King ecosystem.
Operational Scale & Precision
Deploying intelligent infrastructure and creative assets across the Burger King ecosystem.
Nationwide QR Code Infrastructure
We executed a massive deployment of location-aware digital access points. Generating and validating over 30,000 unique QR codes, we bridged the physical and digital worlds for Burger King's ordering platform. This required absolute data integrity to ensure every scan routes the customer correctly.
Precision Targeting Engine
Scale means nothing without accuracy. In a table-service environment, a mislinked QR code is a lost order.
- Tied to precise table & outlet IDs
- Prevented configuration drift
- Zero tolerance for routing errors
Creative Mass Production
Beyond infrastructure, we managed the visual experience. Creating 14,000+ composition assets was a design and an engineering challenge. We built a pipeline to ensure every menu item looked consistent across web, mobile, and kiosk interfaces.
Asset Volume by Channel
Distribution of 14,000+ assets across digital touchpoints.
The Production Pipeline
Comps
Resize Engine
Deploy
*Custom pipeline prevented bottlenecks.*
Efficiency Over Time
Comparing the throughput of our automated pipeline versus traditional manual design adjustments.
Key Outcomes
Uniform execution across Web, Mobile, and Kiosk without manual drift.
Automated validation ensured location metadata remained accurate over time.
Rapid deployment capability for new menu items and seasonal promotions.
